Delivering world-class customer experience (CX) is the No.1 priority for business and technology leaders.1 But only 8% of customers believe they receive superior customer experiences.2
What does this mean for IT, and what can you do to improve the situation?
- Why CX tops the executive agenda
- How to incorporate CX into the ITIL® processes
- How to design, improve and measure CX
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1 Forrester, Business Technographics® Global Priorities And Journey Survey, 2015
2 Bain and Co., Closing the Delivery Gap